23-25 March 2016

Venue: International Exhibition Centre
Ukraine, Kyiv, 15, Brovarsky Ave (“Livoberezhna” underground station)

About exhibition

The main professional event in Ukrainian beauty products market – 16th national Congress of Beauty Industry Estet Beauty Expo – will take place on March 23rd to 25th, 2016.

Estet Beauty Expo is a meeting point of the most qualified target audience of Ukrainian beauty industry. At the exhibition one can find professional cosmetics and salon technologies, as well as beauty professionals from all regions of the country.

Participation in the exhibition is one of the most effective ways to promote a brand.

Salon businesses make use of the exhibition to expand their dealers’ networks and find rapid solutions for a variety of other business tasks. Congress Estet Beauty Expo is the topflight way of informing all beauty salon professionals about the novelties of professional trademarks in the time of preparation to summer. It is a perfect ground for various educational projects and Championships.

Thematic sections of the exhibition:

  • 16th International Congress on Applied Aesthetics and Cosmetology in Ukraine;
  • Nail Beauty Expo – exhibition of nail service professionals;
  • Hair Beauty Expo – exhibition of hairdressers’ products and equipment;
  • Make-up Professional – exhibition of professional cosmetics and makeup accessories;
  • Accessories – fashionable accessories.

At the same venue Medical Specialized Forum and Hotel&SPA exhibition will simultaneously take place.

PROGRAM OF EVENTS 2016

  • IV Forum of  make-up designers
  • Permanent makeup workshops
  • Case study «Diagnostics and Ways of Solving Problems with Hair in a Hairdressing Salon»
  • Business Conference «Successful Manager of a Beauty Industry Company»
  • Original workshop of Ms. Inga Layzan «Trends of Public Communication. Challenges of 2016»
  • Conference for salon administrators
  • XXV Forum of nail service professionals
  • Hair-battle «Error Analysis Session»
  • International Congress on Applied Aesthetics and Cosmetology in Ukraine
  • Trichology for cosmetologists
  • II All-Ukrainian SPA-Summit
  • Original workshop of Mr. Ennio Orsini «Ultrarealistic Eyebrows»
  • Laboratory of hairstyling ideas: FUSION HAIR
  • Championship on hair styling, nail design, makeup and eyelash extension
  • Championship on permanent makeup
  • Championship on SPA-massage

FACTS AND FIGURES

Figures and facts of 2015:

  • Number of participants: 344
  • Number of presented brands: 900 and 60 of them were new ones
  • Number of visitors: 38 432
  • Total size of exhibition space: 9 630 sq. m

Specialization of exhibitors in figures

  • 55 Nail service
  • 116 Cosmetology
  • 15 Hotel & SPA
  • 56 Medical Forum
  • 64 Hairdressing
  • 22 Make-up
  • 22 Accessories

Position/occupation of visitors:

  • 14% owner / chief executive
  • 16% cosmetologist
  • 6% doctor
  • 7% makeup artist
  • 20% hair stylist
  • 17% nail design stylist
  • 2% lash maker
  • 4% massage therapist
  • 5% sales clerk / shop assistant
  • 9% other

Visitors’ company profile

  • 55% beauty salon
  • 6% hairdresser’s
  • 6% SPA-centre, fitness-centre
  • 5% clinic
  • 2% wholesale
  • 1% hotel, sanatorium
  • 1% retail pharmacy
  • 2% manufacture and distribution of products for beauty salons
  • 1% perfumery and cosmetics manufacture
  • 4% retail of professional cosmetics
  • 17% other